F1 For All: Pirelli Shows Off A Little

Some people have only read about it. Some people have been able to see it in action. I'm sure that some people have even been lucky enough to experience it.

Pirelli have managed to take the same technology that is appearing on some gift cards and the same technology that Nintendo has captured in their DSI-3D and applied for a true motorsport fan!

As swift as a Formula One pitstop, Pirelli took over the baggage claim at Malpensa Airport for welcoming F1 fans that came in Italy to see Monza Grand Prix with their 'F1 Augmented Reality'. 




Unsuspecting (and lucky) fans exited from their flights to be welcomed by Pirelli girls.






And when these passengers arrived to baggage claim, they found themselves (and their luggage) within a Formula One race!






Just in case you haven't seen it yet, here is what the situation at the airport looked like...






I just have one question for Pirelli... 


When can we expect the 'world tour'?

For more photos, click here