The event is organised by Philip Morris together with Ferrari and Ducati, the latter two of whom introduce the world preview of the new sporting calendar.
2011, the event will be in its 21th edition, consolidating its relationship with this area of Trentino and the world of Formula1 and MotoGp. This event is waited for in anticipation by the international press, fans and tourists alike because it is a week of entertainment, shows and sport that can be shared with the driving champions and their squads who are now part of the family in Val Rendena.Over the course of recent years, all of the most important names of Ferrari and Ducati have donned skis and snowboards to enjoy the snow in Madonna di Campiglio: from drivers such as Michael Shumacher, Rubens Barrichello, Kimi Raikkonen and Felipe Massa to riders including Loris Capirossi, Marco Melandri, Casey Stoner and Nicky Hayden.
The annual ‘Wrooom Ferrari & Ducati Press Ski Meeting’ takes place in the snow-covered Dolomites each January and includes some ice races (Fiat 4×4 Pandas and go-karts in 2010) involving both the two and four-wheel grand prix stars.The Ducati MotoGP riders have traditionally performed admirably against the F1 drivers in the ice races, but this year’s event will have much more interest since seven time MotoGP champion Rossi and double F1 world champion Alonso have previously exchanged words about each other’s ability.
After Rossi impressed during his Ferrari F1 tests in 2006, Alonso commented that "Rossi might finish fifth or even get on the podium [in F1] but I could do the same in bikes if I was given enough time to practice."
Rossi’s response was to suggest a three-part head-to-head showdown between the two of them - adding together the lap times in an F1, MotoGP and WRC machine to find who is fastest.
That never happened, so there is sure to be plenty of pride at stake this January.
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